Juniper Networks wanted to increase their visibility in the Nascar Xfinity series. Working under Kurt Herr and Rachel Theberge (at Swirl Integrated Marketing), I helped design the 2016, 2017, and 2018 Juniper Networks car driven by Daniel Suárez and Brandon Jones. In addition to the livery design, we also put together the helmet, fire suit, and crew apparel design.
2016 livery - there were roughly 35 versions that we had gone through before landing on this design.
2016 Juniper Networks livery
2017 Juniper Networks livery
While the 2016 and 2017 designs were similar, for 2018, Juniper wanted a fresh approach and this was what we came up with (below).
Driver Brandon Jones
In addition to the race car livery and apparel work, I also put together some printed promotional pieces for the driver/team to hand out at the races. Since these pieces had to be printed in advance of the car wrap, I digitally created the cars in Photoshop and make them look realistic for these promo cards.